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Privacy concerns can greatly hinder consumers’ intentions to interact with a website. The success of a website therefore depends on its ability to improve consumers’ perceptions of privacy assurance. Seals and assurance statements are mechanisms often used to increase this assurance; however,...
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Nowadays, it is important for auction websites to obtain bidder loyalty. This study investigated the mediating effect of consumer perceptions between technological/brand stimuli and bidder loyalty to an online auction website by applying the traditional and evolutionary...
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Online agent bidding is seen as a win–win solution for both bidders and auctioneers in online auctions. However, it has not been as widely adopted as expected. Based on information systems (IS) habit literature, we developed the agent bidding habit and use model (ABHUM) to investigate the...
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