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Advertising, promotions, and other marketing communications are commonplace in the contemporary world of sports. Are sports fans irritated and annoyed by this commercial bombardment? This study investigates consumers’ perceptions of commercial messages during televised sporting events. The...
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"This book explores a number of perspectives on how consumer culture affects individuals. It provides a tool to promote serious study of the origins and effects of consumer culture on individuals and on society, providing a platform to explore interpersonal interactions and to explore associated...
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