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~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
32
Social marketing
28
Social Marketing
23
Australia
9
Australien
8
Werbung
8
Consumer socialization
7
Decision
7
Entscheidung
7
Jugendliche
7
Social change
7
Sozialer Wandel
7
Youth
7
Advertising
6
Corporate social responsibility
6
Family
6
Globalisierung
6
Globalization
6
Marketing
6
Social Web
6
Social web
6
Advertising industry
5
Brand management
5
Corporate Social Responsibility
5
Familie
5
Internet marketing
5
Markenführung
5
Online-Marketing
5
Theorie
5
Theory
5
Vietnam
5
Werbewirkung
5
Werbewirtschaft
5
Branchenentwicklung
4
Emotion
4
Family decision making
4
Nachhaltige Entwicklung
4
Sector development
4
Sustainable development
4
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Article
25
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3
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Article in journal
24
Aufsatz in Zeitschrift
24
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2
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2
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1
Collection of articles of several authors
1
Sammelwerk
1
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English
28
Author
All
Brennan, Linda
15
Aleti, Torgeir
9
Binney, Wayne
9
Parker, Lukas
7
Hall, John
5
Winchester, Tiffany M.
3
Laer, Tom van
2
Nguyen, Dang
2
Reid, Mike
2
Tuan, Annamaria
2
Watne, Torgeir Aleti
2
Winchester, Tiffany
2
Aleti, Trogeir
1
Bilby, Julie
1
Carrero, Isabel
1
Chen, Jiemiao
1
Domegan, Christine
1
Duong, Hue Trong
1
Figueiredo, Bernardo
1
Fry, Marie-Louise
1
Hall, Emma
1
Harrigan, Paul
1
Higgins, Colin
1
Ilicic, Jasmina
1
Jackson, Michaela
1
Kubacki, Krzysztof
1
Lobo, Antonio
1
Lu, Vinh Nhat
1
Martin, Diane M.
1
Micallef, David
1
Nguyen, Dang-Quan
1
O'Mahony, Barry
1
Pallant, Jason
1
Pallant, Jason I.
1
Pochun, Tej
1
Preeda Srinaruewan
1
Previte, Josephine
1
Savage, Theresa
1
Schivinski, Bruno
1
Vieceli, Julian
1
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Australasian marketing journal
6
Young consumers : insight and ideas for responsible marketers
5
Journal of nonprofit & public sector marketing
3
Arts and the market
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Global cases on hospitality industry
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of social marketing : JSOCM
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
Research in transportation economics
1
Routledge companions in business, management and marketing
1
Social marketing and behaviour change : models, theory and applications
1
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ECONIS (ZBW)
28
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28
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date (oldest first)
1
‘Buying’ or ‘consumer’ behaviour decision models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 225-267)
.
2014
Persistent link: https://www.econbiz.de/10010477246
Saved in:
2
Family communication for the modern era : a typology
Aleti, Torgeir
;
Brennan, Linda
;
Parker, Lukas
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10011522146
Saved in:
3
Behavioral change starts in the family : the role of family communication and implications for social marketing
Aleti, Torgeir
;
Brennan, Linda
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 367-386
Persistent link: https://www.econbiz.de/10009411302
Saved in:
4
Children as agents of secondary socialisation for their parents
Aleti, Torgeir
;
Lobo, Antonio
;
Brennan, Linda
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
4
,
pp. 285-294
Persistent link: https://www.econbiz.de/10009425050
Saved in:
5
Perceived benefits and concerns of autonomous vehicles : an exploratory study of millennials' sentiments of an emerging market
Woldeamanuel, Mintesnot
;
Nguyen, Dang
- In:
Research in transportation economics
71
(
2018
),
pp. 44-53
Persistent link: https://www.econbiz.de/10012159002
Saved in:
6
Digital inclusion in later life : older adults' socialisation processes in learning and using technology
Aleti, Torgeir
;
Figueiredo, Bernardo
;
Martin, Diane M.
; …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
4
,
pp. 295-307
Persistent link: https://www.econbiz.de/10015138062
Saved in:
7
Consumer socialization agency in tourism decisions
Aleti, Torgeir
;
Ilicic, Jasmina
;
Harrigan, Paul
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
3
,
pp. 234-246
Persistent link: https://www.econbiz.de/10011912203
Saved in:
8
Decision-making dynamics between Spanish mothers, fathers and children
Carrero, Isabel
;
Aleti, Torgeir
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10011786153
Saved in:
9
Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth
Aleti, Torgeir
;
Pallant, Jason I.
;
Tuan, Annamaria
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 17-32
Persistent link: https://www.econbiz.de/10012129482
Saved in:
10
Tweeting with the Stars : Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth
Aleti, Torgeir
-
2019
Prior research has focused on analyzing the content and intent of celebrity social media communications. By observing that the linguistic style of such celebrity communications drives consumer word of mouth, the main goal of the current research is to broaden this limited perspective. An...
Persistent link: https://www.econbiz.de/10012891147
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