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The asymmetric online talk effect
Zhang, Ying; Lu, Xing; Prombutr, Wikrom - In: Review of behavioral finance : RBF 14 (2022) 2, pp. 157-182
Persistent link: https://www.econbiz.de/10013286609
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Counteractive construal in consumer goal pursuit
Zhang, Ying; Huang, Szu-chi; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 129-142
Persistent link: https://www.econbiz.de/10003982968
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How power states influence consumers' perceptions of price unfairness
Jin, Liyin; He, Yanqun; Zhang, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 818-833
Persistent link: https://www.econbiz.de/10010253799
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The unexpected positive impact of fixed structures on goal completion
Jin, Liyin; Huang, Szu-chi; Zhang, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 711-725
Persistent link: https://www.econbiz.de/10010226733
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Motivational consequences of perceived velocity in consumer goal pursuit
Huang, Szu-chi; Zhang, Ying - In: Journal of marketing research : JMR 48 (2011) 6, pp. 1045-1056
Persistent link: https://www.econbiz.de/10010217429
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Inherently loyal or easily bored? : nonconscious activation of consistency versus variety-seeking behavior
Fishbach, Ayelet; Ratner, Rebecca K.; Zhang, Ying - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 38-48
Persistent link: https://www.econbiz.de/10008909940
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How endowed versus earned progress affects consumer goal commitment and motivation
Zhang, Ying; Huang, Szu-chi - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 641-654
Persistent link: https://www.econbiz.de/10008747731
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From close to distant : the dynamics of interpersonal relationships in shared goal pursuit
Huang, Szu-chi; Broniarczyk, Susan M.; Zhang, Ying; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 5, pp. 1252-1266
Persistent link: https://www.econbiz.de/10010490121
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The dynamics of self-regulation : when goals commit versus liberate
Fishbach, Ayelet; Zhang, Ying - In: Social psychology of consumer behavior, (pp. 365-386). 2009
Persistent link: https://www.econbiz.de/10003812989
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Climbing the wrong ladder : the mismatch between consumers' preference for subgoal sequences and actual goal performance
Jin, Liyin; Xu, Qian; Zhang, Ying - In: Journal of marketing research : JMR 52 (2015) 5, pp. 616-628
Persistent link: https://www.econbiz.de/10011349894