Climbing the wrong ladder : the mismatch between consumers' preference for subgoal sequences and actual goal performance
Liyin Jin, Qian Xu, and Ying Zhang
| Year of publication: |
2015
|
|---|---|
| Authors: | Jin, Liyin ; Xu, Qian ; Zhang, Ying |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 5, p. 616-628
|
| Subject: | motivation | subgoal | sequence | misprediction | commitment | Konsumentenverhalten | Consumer behaviour | Motivation | Theorie | Theory | Zahlungsbereitschaftsanalyse | Willingness to pay | Schätzung | Estimation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349894