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Using humor in conjunction with negative consequences in advertising
Voss, Kevin E. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 25-39
Persistent link: https://www.econbiz.de/10003929288
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Competing cues in brand alliance advertisements
Voss, Kevin E.; Li, Ying Ying; Song, Young Ok Sunny - In: Journal of business research : JBR 149 (2022), pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
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Social and equity inferences in customers' evaluation of services
Voss, Kevin E.; Jiménez, Fernando R. - In: Journal of marketing theory and practice 18 (2010) 3, pp. 219-232
Persistent link: https://www.econbiz.de/10003997666
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Consumer evaluation of continuous and discontinuous innovation : the effects of brand equity and product category knowledge
Gammoh, Bashar S.; Voss, Kevin E.; Skiver, Ryan - In: American journal of business : applying research to … 26 (2011) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10009407625
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Building brands through brand alliances : combining warranty information with a brand ally
Fang, Xiang; Gammoh, Bashar S.; Voss, Kevin E. - In: The journal of product & brand management 22 (2013) 2, pp. 153-160
Persistent link: https://www.econbiz.de/10009745805
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How does a brand ally affect consumer evaluations of a focal brand?
Voss, Kevin E.; Gammoh, Bashar S.; Fang, Xiang - In: Psychology & marketing 29 (2012) 12, pp. 929-940
Persistent link: https://www.econbiz.de/10009691215
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A model of consumer's retail atmosphere perceptions
Rayburn, Steven W.; Voss, Kevin E. - In: Journal of retailing and consumer services 20 (2013) 4, pp. 400-407
Persistent link: https://www.econbiz.de/10009755362
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An alternative approach to the measurement of emotional attachment
Jiménez, Fernando R.; Voss, Kevin E. - In: Psychology & marketing 31 (2014) 5, pp. 360-370
Persistent link: https://www.econbiz.de/10010362507
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Corporate brand effects in brand alliances
Voss, Kevin E.; Mohan, Mayoor - In: Journal of business research : JBR 69 (2016) 10, pp. 4177-4184
Persistent link: https://www.econbiz.de/10011553950
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Consumer preference for national vs. private brands : the influence of brand engagement and self-concept threat
Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Journal of retailing and consumer services 41 (2018), pp. 90-100
Persistent link: https://www.econbiz.de/10011808544