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Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane; Felix, Reto; Furrer, Olivier - 2019
Persistent link: https://www.econbiz.de/10011975635
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Multi-brand loyalty : when one brand is not enough
Felix, Reto - In: Qualitative market research : an international journal 17 (2014) 4, pp. 464-480
Persistent link: https://www.econbiz.de/10010430654
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Brand communities for mainstream brands : the example of the Yamaha R1 brand community
Felix, Reto - In: The journal of consumer marketing 29 (2012) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10009552954
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Gender issues in consumer materialism : the case of Mexico
Felix, Reto; Ahmed, Zafar U.; Hinck, Wolfgang - In: Journal of transnational management : the official … 18 (2013) 2, pp. 82-100
Persistent link: https://www.econbiz.de/10009770192
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Green consumer behavior in an emerging economy : confusion, credibility, and compatibilty
Carete, Lorena; Castaño, Raquel; Felix, Reto; Centeno, … - In: The journal of consumer marketing 29 (2012) 7, pp. 470-481
Persistent link: https://www.econbiz.de/10009681501
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Rethinking worldly possessions : the relationship between materialism and body appearance for female consumers in an emerging economy
Felix, Reto; Garza, Martha R. - In: Psychology & marketing 29 (2012) 12, pp. 980-994
Persistent link: https://www.econbiz.de/10009691198
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Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto; Borges, Adilson - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
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I believe therefore I care : the relationship between religiosity, environmental attitudes, and green product purchase in Mexico
Felix, Reto; Braunsberger, Karin - In: International marketing review 33 (2016) 1, pp. 137-155
Persistent link: https://www.econbiz.de/10011540314
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Green shades : a segmentation approach based on ecological consumer behavior in an emerging economy
González, Eva M.; Felix, Reto; Carrete, Lorena; … - In: Journal of marketing theory and practice 23 (2015) 3, pp. 287-302
Persistent link: https://www.econbiz.de/10011312660
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Strategic customer engagement marketing : a decision making framework
Alvarez-Milán, Agarzelim; Felix, Reto; Rauschnabel, … - In: Journal of business research : JBR 92 (2018), pp. 61-70
Persistent link: https://www.econbiz.de/10011925267