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Konsumentenverhalten
Ethnologie
1,922
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1,451
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541
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381
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250
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1
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Journal of business research : JBR
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Journal of business anthropology
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The journal of business & industrial marketing
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Handbook of qualitative research methods in marketing
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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ECONIS (ZBW)
186
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186
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1
Managing heritage brands : a study of the
sacralization
of heritage stores in the luxury industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
2
We are in the same boat : tourist citizenship behaviors
Liu, Jui Shiang
;
Tsaur, Sheng-hshiung
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 88-100
Persistent link: https://www.econbiz.de/10010354146
Saved in:
3
Examining the role of user experience with branded apps in continuance use intention
Mirmehdi, Seyed Mehdi
- In:
International journal of electronic customer …
13
(
2021
)
1
,
pp. 81-97
Persistent link: https://www.econbiz.de/10012598025
Saved in:
4
Generation Y : evaluating services experiences through mobile
ethnography
Muskat, Matthias
;
Muskat, Birgit
;
Zehrer, Anita
;
Johns, …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
3
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010197659
Saved in:
5
Video
ethnography
, researcher reflexivity, and constructions of advertising response in the Australian family living room
Jayasinghe, Laknath
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 267-276
Persistent link: https://www.econbiz.de/10011419409
Saved in:
6
Strengthening social marketing research : harnessing "insight" through
ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
7
Reflections on journeys within the supermarket
Spanjaard, Daniela
;
Freeman, Lynne
;
Young, Louise
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 303-310
Persistent link: https://www.econbiz.de/10011419470
Saved in:
8
Embodied self-authentication
Hopper, Daniel
;
Costley, Carolyn L.
;
Friend, Lorraine A.
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 319-324
Persistent link: https://www.econbiz.de/10011419487
Saved in:
9
Unmanageable multiplicity : consumer transformation towards moral self coherence
Carrington, Michal J.
;
Neville, Ben
;
Canniford, Robin
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1300-1325
Persistent link: https://www.econbiz.de/10011338670
Saved in:
10
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
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