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Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm

Safeer, Asif Ali; Liu, Hancheng - In: The journal of product & brand management 32 (2023) 2, pp. 330-342

Persistent link: https://www.econbiz.de/10013552963

The impacts of logo dynamism and product types on brand market performance

Wang, Xin; Liu, Huimin; Chen, Hao - In: Journal of business research : JBR 166 (2023), pp. 1-13

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Study on WeChat marketing strategy based on the purchase intention of youth group

Zhao, Jingkun; Liu, Honglu; Pei, Yilei - In: Journal of electronic commerce in organizations : the … 15 (2017) 4, pp. 39-56

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On the Concavity of Consumption Function under Habit Formation

Liu, Haoyu - 2021

This paper studies the concavity of the consumption function of a habit-forming consumer with convex absolute risk tolerance. Habit formation is incorporated into a finite-horizon consumption-saving model of Carroll and Kimball (1996). I derive a condition under which the consumption function is...

Persistent link: https://www.econbiz.de/10013314118

Effects of perceived brand localness and perceived brand globalness on consumer behavioral intentions in emerging markets

Safeer, Asif Ali; Abrar, Muhammad; Liu, Hancheng; He, … - In: Management decision 60 (2022) 9, pp. 2482-2502

Persistent link: https://www.econbiz.de/10013350505

Enhancing the profitability of pay what you want : a study of suggested prices

Yen, Pi-Ying; Li, Yongqi; Liu, Haoyu - In: Psychology & marketing 41 (2024) 7, pp. 1502-1513

Persistent link: https://www.econbiz.de/10014555545

Free add-ons in services

Gao, Pin; Fu, Xingyu; Liu, Haoyu; Chen, Ying-Ju - In: Service science 14 (2022) 4, pp. 292-306

Persistent link: https://www.econbiz.de/10014247860

Sustainable lifestyles, eating out habits and the green gap : a study of food waste segments

Liu, Hongbo; McCarthy, Breda - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 920-943

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How a "China-made" label influences Chinese youth's product evaluation : the priming effect of patriotic and nationalistic news

Yu, Anqi; Yu, Shubin; Liu, Huaming - In: Journal of retailing and consumer services 66 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013209639

On the concavity of consumption function under habit formation

Liu, Haoyu; Li, Lun - In: Journal of mathematical economics 106 (2023), pp. 1-20

Persistent link: https://www.econbiz.de/10014305938