Due to uncertainties regarding quality in terms of both product and seller, information asymmetry is a significant problem for consumers in the online marketplace. Online sellers are keen to improve their sales by highlighting quality signals such as price, reputation, and e-WOM. In traditional...

Extending recent work on individual-level decision in the emerged reward-based crowdfunding market, we formulated a Panel Vector Auto Regression Model with exogenous variables to examine whether investors' Inertia Behavior (IB) exists in their repeated investment decisions (i.e., which reward...

Through reimbursing a portion of the transactional amount to some consumers in a form of cashback, merchants are able to exercise third-degree price discrimination by offering two asymmetric prices via an online dual channel. To better understand such a novel pricing mechanism, we develop a game...

Despite the increasing popularity of product sampling promotions in e-commerce, empirical research investigating its sales impacts and mechanism still lags. The objective of this paper, therefore, is to investigate the economic impact of online product sampling promotions on e-commerce...