Social media brand community and consumer behavior : quantifying the relative impact of user- and marketer-generated content
Khim-Yong Goh; Cheng-Suang Heng; Zhijie Lin
| Year of publication: |
2013
|
|---|---|
| Authors: | Goh, Khim Yong ; Heng, Cheng-suang ; Lin, Zhijie |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 24.2013, 1, p. 88-107
|
| Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009736926