The study aims to articulate a definition of luxury brands, to propose a framework for consumer luxury brand relationships and to provide empirical evidence of the proposed model. The study conducted two surveys in Portugal and the United States in 2009 and 2013 for selected luxury brands. The...

The paper examines critical factors affecting consumer behavioral intentions in accepting online health communication through social networking sites. Unlike recent research under this topic, the paper assimilates some components of service quality dimensions and consumer behavior theories. The...

This study determines that the consumer motivations to the Internet uses are almost universal across cultures, and consumers' needs in Internet uses are a set of hierarchical needs beginning with the most importance: e-mail, information search, chatting, professional works, and e-commerce. The...