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Dynamic pricing in the presence of consumer inertia

Li, Zhao; Tian, Peng; Li, Xiangyong - In: Omega : the international journal of management science 40 (2012) 2, pp. 137-148

Persistent link: https://www.econbiz.de/10009315646

Consumer welfare and GM food labeling : a simulation using an adjusted Kumaraswamy distribution

Li, Zhao; Gu, Haiying; Yue, Chengyan; Ahlstrom, David - In: Food policy : economics planning and politics of food … 42 (2013), pp. 58-70

Persistent link: https://www.econbiz.de/10010202931

Consumer Welfare and GM Food Labeling : A Simulation Using an Adjusted Kumaraswamy Distribution

Li, Zhao; Gu, Haiying; Yue, Chengyan; Ahlstrom, David - 2015

Genetically modified (GM) food products and their labeling have become a major policy issue with impassioned public debates. We explore the impact of different labeling regimes on consumer attitudes towards GM products and consumer welfare. Our experimental results illustrate that these consumer...

Persistent link: https://www.econbiz.de/10014132684

Understanding fashion omnichannel experience through mobile application customer reviews

Li, Muzhen; Zhao, Li - In: Journal of global fashion marketing : JGfM 16 (2025) 1, pp. 90-108

Persistent link: https://www.econbiz.de/10015188908

Having entrepreneurial friends and following them? : the role of friends' displayed emotions in students' career choice intentions

Zhu, Fei; Fan, Shea Xuejiao; Zhao, Li - In: Journal of enterprising culture 27 (2019) 4, pp. 445-470

Persistent link: https://www.econbiz.de/10012157856

Trunk Club : revolutionizing the retail model in fashion

Modi, Dipali; Zhao, Li - In: Process innovation in the global fashion industry, (pp. 99-121). 2019

Persistent link: https://www.econbiz.de/10012024126

Can customer participation promote supplier green innovation in the social media environment? : the mediating role of green dynamic capability and the moderating role of social med...

Sun, Jianxin; Ma, Baolong; Zhao, Li - In: Journal of business-to-business marketing 31 (2024) 1, pp. 1-25

Persistent link: https://www.econbiz.de/10014514690

It is about inclusion! : mining online reviews to understand the needs of adaptive clothing customers

Li, Muzhen; Zhao, Li; Srinivas, Sharan - In: International journal of consumer studies 47 (2023) 3, pp. 1157-1172

Persistent link: https://www.econbiz.de/10014250725

Traditional media or social media? : corporate green media communication and consumer intention to cocreate green value in post-COVID-19 China

Zhao, Li; Sun, Jianxin; Zhang, Ling; Ma, Bowen - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 745-774

Persistent link: https://www.econbiz.de/10014285882

The importance of personal norms and situational expectancies to sustainable behaviors : the norm activation and situational expectancy-value theories

Lee, Stacy H. N.; Chang, Hyo Jung; Zhao, Li - In: Journal of retailing and consumer services 73 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014303380