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Designing marketing content for social commerce to drive consumer purchase behaviors : a perspective from speech act theory

Wang, Fei; Xu, Haifeng; Hou, Ronglin; Zhu, Zhen - In: Journal of retailing and consumer services 70 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014239851

The effects of firm action messages on the information processing and risk perception of customers

Zhao, Ming; Zhao, Dingtao; Wei, Jiuchang; Wang, Fei - In: Risk management : a journal of risk, crisis and disaster 17 (2015) 4, pp. 205-225

Persistent link: https://www.econbiz.de/10011439456

When does product brand matter to children?

Wang, Fei; Li, Shu - In: International journal of market research 61 (2019) 4, pp. 380-393

Persistent link: https://www.econbiz.de/10012172259

An investigation of whether pensions increase consumption : evidence from family portfolios

Cao, Xinbang; Wang, Fei; Wang, Yang; Wang, Youxin - In: Finance research letters 47 (2022) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10013457599

Name is Consequential : Dual Pathways of Brand Name Complexity Shaping the Anticipated Consumption Experience

Wang, Fei; Zhu, Dan - 2022

Brand names could convey the key value of experiential services in a compact and economical fashion, specifically for tourism and hospitality products. This research investigates how the brand name complexity shapes the anticipated consumption experience of visitors in two studies. The first...

Persistent link: https://www.econbiz.de/10014086606

Understanding the effectiveness of influencer recommendation information on social media platforms

Wang, Fei; Zhang, Chang; Lin, Feiyan; Chi, Maomao; … - 2024

Persistent link: https://www.econbiz.de/10015110477