Li, Yina; Tong, Yang; Ye, Fei; Chen, Ying-Ju; Zhao, Xiande - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 5230-5241
In this study, we investigate a hotel's sales channel choice when incorporating the impact of online reviews posted on the platform of the online travel agency (OTA) with which the hotel is cooperating. Online reviews can help to update potential consumers' uncertain valuation of a hotel and,...