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Predicting mobile app usage for purchasing and information-sharing

Taylor, David G.; Levin, Michael - In: International journal of retail & distribution management 42 (2014) 8, pp. 759-774

Persistent link: https://www.econbiz.de/10010391130

Putting a face with a name : avatars, relationship marketing and service failure/recovery

Taylor, David G. - In: International journal of electronic marketing and … 3 (2010) 4, pp. 363-381

Persistent link: https://www.econbiz.de/10009234911

Putting the "self" in selfies : how narcissism, envy and self-promotion motivate sharing of travel photos through social media

Taylor, David - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 64-77

Persistent link: https://www.econbiz.de/10012289259

Branding in the era of Web 2.0 (and beyond)

Taylor, David (ed.); Pentina, Iryna (ed.) - 2017

cover -- Guest editorial -- When perceived ability to influence plays a role: brand co-creation in Web 2.0 -- Taking a bite out of Apple: Jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value -- Like is a verb: exploring tie strength and casual brand...

Persistent link: https://www.econbiz.de/10013041872

Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity

Pentina, Iryna; Taylor, David G. - In: Journal of customer behaviour 9 (2010) 2, pp. 135-150

Persistent link: https://www.econbiz.de/10003989250

Has e-marketing come of age? : modeling historical influences on post-adoption era Internet consumer behaviors

Taylor, David G.; Strutton, David - In: Journal of business research : JBR 63 (2010) 9/10, pp. 950-956

Persistent link: https://www.econbiz.de/10008652169

Friends, fans, and followers : do ads work on social networks? ; how gender and age shape receptivity

Taylor, David G.; Lewin, Jeffrey E.; Strutton, David - In: Journal of advertising research 51 (2011) 1, pp. 258-275

Persistent link: https://www.econbiz.de/10009127053

Do microblog postings influence consumer perceptions of retailers' e-servicescapes?

Tran, Gina A.; Strutton, David; Taylor, David G. - In: Management research review 35 (2012) 9, pp. 818-836

Persistent link: https://www.econbiz.de/10009660474

Privacy concern and online personalization : the moderating effects of information control and compensation

Taylor, David G.; Davis, Donna F.; Jillapalli, Ravi - In: Electronic commerce research 9 (2009) 3, pp. 203-223

Persistent link: https://www.econbiz.de/10009517511

Source characteristics in online shopping : do Avatar expertise, similarity, and attractiveness affect purchase outcomes?

Taylor, David G.; Pentina, Iryna - In: Online consumer behavior : theory and research in …, (pp. 35-54). 2012

Persistent link: https://www.econbiz.de/10009567834