Source characteristics in online shopping : do Avatar expertise, similarity, and attractiveness affect purchase outcomes?
David G. Taylor; Iryna Pentina
| Year of publication: |
2012
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|---|---|
| Authors: | Taylor, David G. ; Pentina, Iryna |
| Published in: |
Online consumer behavior : theory and research in social media, advertising, and e-tail. - New York [u.a.] : Routledge, ISBN 978-1-84872-969-8. - 2012, p. 35-54
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| Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009567834