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Anticounterfeiting strategies and their influence on attitudes of different counterfeit consumer types
Herstein, Ram; Drori, Netanel; Berger, Ron; Barnes, … - In: Psychology & marketing 32 (2015) 8, pp. 842-859
Persistent link: https://www.econbiz.de/10011307820
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Fighting counterfeits in emerging markets through the demand side : the role of product domain in the effect of regulatory fit on persuasion
Avnet, Tamar; Drori, Netanel; Herstein, Ram; Berger, Ron - In: Journal of international consumer marketing 36 (2024) 3, pp. 279-296
Persistent link: https://www.econbiz.de/10014575057
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The effect of individualism on private brand perception: a cross-cultural investigation
Tifferet, Sigal; Herstein, Ram - In: The journal of consumer marketing 27 (2010) 4, pp. 313-323
Persistent link: https://www.econbiz.de/10008651289
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Private and national brand consumers' images of fashion stores
Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal - In: The journal of product & brand management 22 (2013) 5/6, pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
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Framing and involvement effects on consumers' brand choice
Gamliel, Eyal; Herstein, Ram; Abrantes, José Luís; … - In: EuroMed journal of business 8 (2013) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10010198167
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Involvement moderates the effect of message framing on consumers' perceived monetary gain and product choice
Gramliel, Eyal; Herstein, Ram - In: The journal of product & brand management 22 (2013) 2, pp. 142-152
Persistent link: https://www.econbiz.de/10009745806
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Effects of message framing and involvement on price deal effectiveness
Gamliel, Eyal; Herstein, Ram - In: European journal of marketing : EJM 46 (2012) 9, pp. 1215-1232
Persistent link: https://www.econbiz.de/10009661662
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The effect of private brands on leveraging service quality and satisfaction
Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal - In: Services marketing quarterly 35 (2014) 3, pp. 222-235
Persistent link: https://www.econbiz.de/10010401580
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The effect of personality traits on private brand consumer tendencies : a cross-cultural study of Mediterraniean countries
Herstein, Ram; Tifferet, Sigal; Abrantes, José Luís; … - In: Cross cultural management : an international journal 19 (2012) 2, pp. 196-214
Persistent link: https://www.econbiz.de/10009541919
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Need for cognition as a predictor of store brand preferences
Tifferet, Sigal; Herstein, Ram - In: EuroMed journal of business 7 (2012) 1, pp. 54-65
Persistent link: https://www.econbiz.de/10009564329