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Konsumentenverhalten
Consumer behaviour
109,368
Theorie
15,375
Theory
15,180
Relationship marketing
14,325
Beziehungsmarketing
14,298
Emotion
13,858
Brand management
10,009
Markenführung
9,967
Werbewirkung
9,833
Advertising effects
9,602
Online-Handel
9,518
Online retailing
9,505
Social Web
8,957
Social web
8,952
Brand image
8,596
Markenimage
8,569
Customer satisfaction
8,565
Kundenzufriedenheit
8,385
Hotel industry
7,820
Hotellerie
7,729
Markenartikel
7,408
Perception
7,408
Brand
7,389
Online-Marketing
7,348
Internet marketing
7,316
Wahrnehmung
6,880
Service quality
6,766
Dienstleistungsqualität
6,695
Experiment
6,645
Werbung
6,167
Advertising
6,155
USA
5,981
United States
5,674
Deutschland
5,648
Viral marketing
5,572
Virales Marketing
5,553
Electronic Commerce
5,408
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5,406
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5,347
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27,725
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2,648
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74,408
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32,368
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149
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7,828
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7,346
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5,883
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2,459
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1,719
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1,141
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1,141
Aufsatzsammlung
779
Conference paper
694
Konferenzbeitrag
694
Bibliografie enthalten
338
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326
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303
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232
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195
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72
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70
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21
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Han, Heesup
155
Belk, Russell W.
135
Mattila, Anna S.
128
Grunert, Klaus G.
108
Phau, Ian
101
Loureiro, Sandra Maria Correia
96
Septianto, Felix
96
Lusk, Jayson L.
93
Dwivedi, Yogesh K.
90
Wansink, Brian
90
Agarwal, Sumit
87
Grewal, Dhruv
85
Gierl, Heribert
82
Law, Rob
82
Huber, Frank
81
Nayga, Rodolfo M. <Jr.>
79
Sheth, Jagdish N.
79
Bauer, Hans H.
78
Herrmann, Andreas
78
Usman, Osly
78
Bagozzi, Richard P.
77
Wiedmann, Klaus-Peter
76
Paul, Justin
74
Chintagunta, Pradeep K.
73
Kim, Jungkeun
73
Cherchye, Laurens
72
Khare, Arpita
71
Verhoef, Peter C.
70
Foxall, Gordon R.
69
Hollebeek, Linda D.
69
Rock, Bram de
69
Stavins, Joanna
69
Ko, Eunju
68
Krishna, Aradhna
68
Sutter, Matthias
68
Janssen, Maarten C. W.
67
Thaichon, Park
66
Kim, Seongseop
64
Woodside, Arch G.
64
Laroche, Michel
63
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National Bureau of Economic Research
651
Springer Fachmedien Wiesbaden
89
OECD
79
European Commission / Joint Research Centre
64
European Commission / Directorate-General for Justice and Consumers
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London Economics
50
IPSOS
47
Consumers, Health, Agriculture and Food Executive Agency
37
European Commission / Directorate-General for Health and Food Safety
36
American Marketing Association
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IGI Global
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Deloitte consortium
32
International Energy Agency
30
GFK
26
Edward Elgar Publishing
25
Books on Demand GmbH <Norderstedt>
22
Verlag Dr. Kovač
20
Information Resources Management Association
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Friedrich-Schiller-Universität Jena
18
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
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European Parliament / Directorate-General for Internal Policies of the Union
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INSEAD
15
Center Data
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Deloitte
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Wageningen Economic Research
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Christian-Albrechts-Universität zu Kiel
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Europäische Kommission / Gemeinsame Forschungsstelle
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Rheinisch-Westfälische Technische Hochschule Aachen
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Universität Mannheim
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European Commission / Directorate-General for Health and Consumers
11
Nomos Verlagsgesellschaft
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Organisation for Economic Co-operation and Development
11
World Bank
11
Österreichisches Institut für Wirtschaftsforschung
11
European Central Bank
10
Deutscher Dialogmarketing Verband
9
European Commission / Directorate-General for Communication
9
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Journal of retailing and consumer services
2,615
Journal of business research : JBR
2,521
International journal of hospitality management
1,077
International journal of consumer studies
995
Psychology & marketing
954
NBER working paper series
650
Journal of consumer research : JCR ; an interdisciplinary bimonthly
623
Asia Pacific journal of marketing and logistics
557
The journal of product & brand management
498
Tourism management : research, policies, practice
491
NBER Working Paper
487
Management science : journal of the Institute for Operations Research and the Management Sciences
456
Working paper / National Bureau of Economic Research, Inc.
442
Cogent business & management
441
Marketing science
435
Journal of travel and tourism marketing
419
International journal of contemporary hospitality management
415
The journal of brand management : an international journal
414
Journal of marketing research : JMR
405
Marketing letters : a journal of research in marketing
403
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
401
Journal of marketing
400
Journal of retailing
400
European journal of marketing : EJM
394
Journal of consumer behaviour
386
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
385
Journal of fashion marketing and management
376
Journal of the Academy of Marketing Science
368
Journal of marketing communications
366
Journal of international consumer marketing
362
Journal of marketing management : MM
362
Technological forecasting & social change : an international journal
355
Marketing intelligence & planning
348
The journal of services marketing
343
The international review of retail, distribution and consumer research
322
Journal of Islamic marketing
320
Journal of hospitality marketing & management
318
Young consumers : insight and ideas for responsible marketers
315
International journal of retail & distribution management
311
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
307
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ECONIS (ZBW)
106,263
EconStor
573
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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1
Heterogeneity and emotional perceptions of the labelling of accommodation services in tourism
Beresecka, Janka
;
Ďurovová, Alexandra
;
Jánošová, Denisa
- In:
Marketing i menedžment innovacij : m&mi
15
(
2024
)
4
,
pp. 56-71
Persistent link: https://www.econbiz.de/10015196764
Saved in:
2
Effects of haptic cues on consumers' online hotel booking decisions : the mediating role of mental imagery
Lv, Xingyang
;
Li, Huifan
;
Xia, Lan
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012152105
Saved in:
3
The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
4
Keep your cool or let it out : nonlinear effects of expressed arousal on perceptions of consumer reviews
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 447-463
Persistent link: https://www.econbiz.de/10011697464
Saved in:
5
From digital corporate social responsibility (CSR) to consumer voice : shaping CSR-specific electronic word of mouth in hospitality industry
Jiang, Mingdi
;
Ahmad, Naveed
;
Muhammad Zulqarnain Arshad
; …
- In:
Journal of hospitality marketing & management
34
(
2025
)
4
,
pp. 574-607
Persistent link: https://www.econbiz.de/10015417951
Saved in:
6
Satisfaction and positive emotions : a comparison of the influence of hotel guests' beliefs and attitudes on their satisfaction and emotions
Sukhu, Anupama
;
Choi, Hyeyoon
;
Bujisic, Milos
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 51-63
Persistent link: https://www.econbiz.de/10011988431
Saved in:
7
Illegitimate customer complaining behavior in hospitality service encouters : a frontline employee perspecitve
Huang, Zhuowei
;
Miao, Li
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
6
,
pp. 655-684
Persistent link: https://www.econbiz.de/10011559797
Saved in:
8
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
9
Emotional and cognitive involvement of consumers with hotel brands on social networking sites
Nu, Su
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
Journal of hospitality and tourism insights
2
(
2019
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10012131599
Saved in:
10
Harms of inconsistency : the impact of user-generated and marketing-generated photos on hotel booking intentions
Zhang, Shan
;
Liu, Weifang
;
Zhang, Tingting
;
Han, Wei
; …
- In:
Tourism Management Perspectives
51
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015077177
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