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Kreativität
Advertising
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Advertising effects
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Rosengren, Sara
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Dahlén, Micael
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Modig, Erik
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Eisend, Martin
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Journal of advertising research
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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ECONIS (ZBW)
8
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1
Think outside the ad : can advertising creativity benefit more than the advertiser?
Rosengren, Sara
;
Dahlén, Micael
;
Modig, Erik
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10010230068
Saved in:
2
Creative media choice as a marketing signal
Rosengren, Sara
;
Dahlén, Micael
- In:
Current insights and future trends : [extended versions …
,
(pp. 343-351)
.
2012
Persistent link: https://www.econbiz.de/10009748087
Saved in:
3
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
4
Advertising creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
5
Store-window creativity's impact on shopper behavior
Lange, Fredrik
;
Rosengren, Sara
;
Blom, Angelica
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1014-1021
Persistent link: https://www.econbiz.de/10011440070
Saved in:
6
The effects of signaling monetary and creative effort in ads : advertising effort can go a long way influencing B2B clients, employees, and investors
Dahlén, Micael
;
Rosengren, Sara
;
Karsberg, John
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011966606
Saved in:
7
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
8
Ad creativity in a negative context : how a thanking message frame enhances purchase intention in times of crisis
Demsar, Vlad
;
Sands, Sean
;
Rosengren, Sara
;
Campbell, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209573
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