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~subject:"Kulturelle Identität"
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Kulturelle Identität
Consumer behaviour
11
Konsumentenverhalten
11
France
4
Cultural identity
3
Frankreich
3
Internet-only banks
3
Service quality
3
USA
3
United States
3
Viral marketing
3
Virales Marketing
3
Bank
2
Banking
2
Behavioural intentions
2
Confidence
2
Culture
2
Customer satisfaction
2
Customer services quality
2
Dienstleistungsqualität
2
Economics
2
Export
2
Incentivized reviews
2
International market entry
2
International marketing
2
International marketing strategy
2
Internationaler Markteintritt
2
Internationales Marketing
2
Internet marketing
2
Kultur
2
Kundenzufriedenheit
2
Marketing
2
Measurement
2
National culture
2
Online-Marketing
2
Reputation
2
Segmentation
2
Servicescapes
2
Shops
2
Social values
2
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English
3
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Mullen, Michael R.
3
Budeva, Desislava
1
Budeva, Desislava G.
1
Cannon, Joseph P.
1
Doney, Patricia M.
1
Petersen, Kenneth J.
1
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European journal of marketing : EJM
1
International journal of export marketing
1
Journal of operations management
1
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ECONIS (ZBW)
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International market segmentation : economics, national culture and time
Budeva, Desislava G.
;
Mullen, Michael R.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1209-1238
Persistent link: https://www.econbiz.de/10010414806
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2
Building long-term orientation in buyer-supplier relationships : the moderating role of culture
Cannon, Joseph P.
;
Doney, Patricia M.
;
Mullen, Michael R.
; …
- In:
Journal of operations management
28
(
2010
)
6
,
pp. 506-521
Persistent link: https://www.econbiz.de/10008732134
Saved in:
3
Does culture matter for international market selection?
Budeva, Desislava
;
Mullen, Michael R.
- In:
International journal of export marketing
1
(
2016
)
2
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011720077
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