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~subject:"Kulturelle Identität"
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Kulturelle Identität
Einzelhandel
11
Retail trade
11
Distribution channel
10
Vertriebsweg
10
Consumer behaviour
8
Marketingmanagement
8
International marketing
7
Internationales Marketing
7
Konsumentenverhalten
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Absatzweg
6
Globalisierung
5
Globalization
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International market entry
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Internationaler Markteintritt
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Marketing
5
Marketing management
5
Multinationales Unternehmen
4
Transnational corporation
4
Wholesale trade
4
Brand management
3
Cultural identity
3
Export
3
Großhandel
3
Markenführung
3
Marketing channels
3
Online retailing
3
Online-Handel
3
Retail internationalization
3
USA
3
Advertising
2
Auslandsinvestition
2
Betriebliche Wertschöpfung
2
Brand image
2
Distribution channels
2
Einzelhandelsbetrieb
2
Empirical study
2
Exports
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Firm performance
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Foreign investment
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Andras, Trina Larsen
2
Dimitrova, Boryana V.
2
Griffith, David A.
1
Kwak, Hyokjin
1
Puzakova, Marina
1
Reavey, Brooke
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Rosenbloom, Bert
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International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of international marketing
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ECONIS (ZBW)
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The impact of national cultural values on retail structure : evidence from the World Values Survey
Dimitrova, Boryana V.
;
Rosenbloom, Bert
;
Andras, Trina …
- In:
International marketing review
33
(
2016
)
6
,
pp. 894-920
Persistent link: https://www.econbiz.de/10011630428
Saved in:
2
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
3
Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Griffith, David A.
;
Dimitrova, Boryana V.
- In:
Journal of international marketing
22
(
2014
)
3
,
pp. 50-67
Persistent link: https://www.econbiz.de/10010520892
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