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Yen, Dorothy Ai-wan; Barnes, Bradley R.; Wang, Cheng Lu - In: Handbook of contemporary marketing in China : theories …, (pp. 83-100). 2011

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Handbook of research on the impact of fandom in society and consumerism

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The role of satisfaction, trust and contractual obligation on long-term orientation

Wang, Cheng Lu; Shi, Yizheng; Barnes, Bradley R. - In: Journal of business research : JBR 68 (2015) 3, pp. 473-479

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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China

He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233

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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China

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Little emperors in the UK : acculturation and food over time

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An exploratory examination of the influence of national culture on cross national diffusion : a case study on the MENA region

AlMutairi, Shihanah; Yen, Dorothy - In: Cogent business & management 9 (2022) 1, pp. 1-25

The purpose of this paper is to determine whether country-specific variables can explain differences in diffusion patterns observed across countries from the MENA region. Specifically, we examine the relationship of several indicators on innovation and imitation levels pertaining to seven Arab...

Persistent link: https://www.econbiz.de/10014420343