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Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner; Ramaseshan, B.; Woisetschläger, David - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
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Status demotion in hierarchical loyalty programs : effects of payment source
Ramaseshan, B.; Stein, Alisha; Rabbanee, Fazlul K. - In: The service industries journal 36 (2016) 9/10, pp. 375-395
Persistent link: https://www.econbiz.de/10011579171
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The enhanced loyalty drivers of customers acquired through referral reward programs
Ramaseshan, B.; Wirtz, Jochen; Georgi, Dominik - In: Journal of service management 28 (2017) 4, pp. 687-706
Persistent link: https://www.econbiz.de/10011731220
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Investigating status demotion in hierarchical loyalty programs
Ramaseshan, B.; Ouschan, Robyn - In: The journal of services marketing 31 (2017) 6, pp. 650-661
Persistent link: https://www.econbiz.de/10011801641