Narrow search
Showing 1 - 4 of 4
Cover Image
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier; Nunes, Joseph C. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
Cover Image
Your loyalty program is betraying you
Nunes, Joseph C.; Drèze, Xavier - In: Harvard business review on retailing and merchandising, (pp. 121-144). 2008
Persistent link: https://www.econbiz.de/10003778443
Cover Image
Feeling superior : the impact of loyalty program structure on consumers' perceptions of status
Drèze, Xavier; Nunes, Joseph C. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 890-905
Persistent link: https://www.econbiz.de/10003861928
Cover Image
So funktionieren Bonusprogramme : so entwerfen Sie ein Kundenbindungsprogramm, das Ihren Zielen wirklich nützt
Nunes, Joseph C.; Drèze, Xavier - In: Marketing - wie Sie Kunden gewinnen und halten, (pp. 68-77). 2007
Persistent link: https://www.econbiz.de/10003545078