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Customer relationship management : the evolving role of customer data
Saarijärvi, Hannu; Karjaluoto, Heikki; Kuusela, Hannu - In: Marketing intelligence & planning 31 (2013) 6, pp. 584-600
Persistent link: https://www.econbiz.de/10010226626
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Reverse use of customer data : implications for service-based business models
Saarijärvi, Hannu; Grönroos, Christian; Kuusela, Hannu - In: The journal of services marketing 28 (2014) 7, pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
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Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu; Kuusela, Hannu; Kannan, P. K.; … - In: The international review of retail, distribution and … 26 (2016) 3, pp. 225-241
Persistent link: https://www.econbiz.de/10011543275