Expertise effects on prechoice decision processes and final outcomes: A protocol analysis
| Year of publication: |
1998
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|---|---|
| Authors: | Kuusela, Hannu ; Spence, Mark T. ; Kanto, Antti J. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 5-6, p. 559-576
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