Similar Search Results

Leveraging customer involvement for fueling innovation : the role of relational and analytical information processing capabilities

Saldanha, Terence J. V.; Mithas, Sunil; Krishnan, Mayuram S. - In: Management information systems : mis quarterly 41 (2017) 1, pp. 267-286

Persistent link: https://www.econbiz.de/10011656660

Learning in a Disruptive Customer Engagement Platform : An Empirical Analysis in the Banking Industry

Sharma, Ajit - 2018

The shift in enterprise applications to disruptive mobile platforms calls for research to better understand the mechanisms and factors behind success in these new platforms. In this paper, we empirically study the learning dynamics of sales officers and factors associated with business value,...

Persistent link: https://www.econbiz.de/10012935586

Strategy and co-creation thinking

Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Strategy & leadership : a publication of Strategic … 41 (2013) 6, pp. 5-10

Persistent link: https://www.econbiz.de/10010230260

Venkat Ramaswamy : how value co-creation with stakeholders is transformative for producers, consumers and society

Leavy, Brian; Ramaswamy, Venkatram - In: Strategy & leadership : a publication of Strategic … 42 (2014) 1, pp. 9-16

Persistent link: https://www.econbiz.de/10010245952

The principle of co-creative comparative advantage

Chakrabarti, Avik; Ramaswamy, Venkatram - 2013

Persistent link: https://www.econbiz.de/10010211753

Embracing co-creation thinking in economics

Chakrabarti, Avik; Ramaswamy, Venkatram - 2013

Persistent link: https://www.econbiz.de/10010212569

Re-thinking the concept of surplus : embracing co-creation experiences in economics

Chakrabarti, Avik; Ramaswamy, Venkatram - In: The B.E. journal of economic analysis & policy 14 (2014) 4, pp. 1283-1297

Persistent link: https://www.econbiz.de/10010419890

Building a culture of co-creation at Mahindra

Ramaswamy, Venkatram; Chopra, Naveen - In: Strategy & leadership : a publication of Strategic … 42 (2014) 2, pp. 12-18

Persistent link: https://www.econbiz.de/10010363377

Co-creation of value : towards an expanded paradigm of value creation

Ramaswamy, Venkatram - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 6, pp. 11-17

Persistent link: https://www.econbiz.de/10003912457

Brand value co-creation in a digitalized world : an integrative framework and research implications

Ramaswamy, Venkatram; Ozcan, Kerimcan - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 93-106

Persistent link: https://www.econbiz.de/10011490829