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Kundenintegration
Key account management
9
Kundengruppenmanagement
9
Key-Account-Management
8
Beziehungsmarketing
7
Relationship marketing
7
Internationales Marketing
6
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Multinationales Unternehmen
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Investitionsgütermarketing
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Organisatorischer Wandel
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Organizational change
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Strategisches Management
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Customer integration
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Customer-centricity
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Customers
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Erfolgsfaktor
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Global account management
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Global business
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Globalisierung
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Internationales Management
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Kunden
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Managers
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One company
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Performance management
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Performance-Management
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SWOT analysis
2
SWOT-Analyse
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Sales transformation
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Team
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2003-2006
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Accounts management
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Altana AG
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Senn, Christoph
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Capon, Noel
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Thoma, Axel
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Yip, George S.
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California management review
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Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
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ECONIS (ZBW)
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Customer-centric leadership : how to manage strategic customers as assets in B2B markets
Senn, Christoph
;
Thoma, Axel
;
Yip, George S.
- In:
California management review
55
(
2012/13
)
3
,
pp. 27-59
Persistent link: https://www.econbiz.de/10009771568
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2
Customer-centricity in the executive suite : a taxonomy of top-management-customer interaction roles
Capon, Noel
;
Senn, Christoph
- In:
Strategy and communication for innovation : integrative …
,
(pp. 291-301)
.
2017
Persistent link: https://www.econbiz.de/10011663037
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