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Integrating lead users into the product development process is a promising source of innovations. While the lead user approach is clearly established in academia, the implementation into management practice is ambiguous. Conducting a literature review of 255 articles in business press we show...
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The majority of service providers have recognized the need to develop innovative services that meet sophisticated customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and technologies this has become a more demanding task than ever...
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In today's environment of rapid technological change companies can not rely on incremental innovations alone. To sustain long-term competitiveness companies need to develop radical innovations as well. Such innovations typically incorporate new and highly complex technologies, create new markets...
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