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Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina; Heikka, Eija-Liisa; Nätti, Satu - In: The journal of business & industrial marketing 38 (2023) 13, pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
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The intermediate role in value co-creation within a triadic business service relationship
Nätti, Satu; Pekkarinen, Saara; Hartikka, Antti; … - In: Industrial marketing management : the international … 43 (2014) 6, pp. 977-984
Persistent link: https://www.econbiz.de/10010410611
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Implementing modularization in professional services : the influence of varied knowledge environments
Nätti, Satu; Ulkuniemi, Pauliina; Sekkarinen, Saara - In: Knowledge and process management : the journal of … 24 (2017) 2, pp. 125-138
Persistent link: https://www.econbiz.de/10011724012
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Value co-creation practices and capabilities : sustained purposeful engagement across B2B systems
Marcos Cuevas, Javier; Nätti, Satu; Palo, Teea; … - In: Industrial marketing management : the international … 56 (2016), pp. 97-107
Persistent link: https://www.econbiz.de/10011531238
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Orchestrating for lead user involvement in innovation networks
Hurmelinna-Laukkanen, Pia; Nätti, Satu; Pikkarainen, Minna - In: Technovation : the international journal of … 108 (2021), pp. 1-16
Persistent link: https://www.econbiz.de/10013390534