Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Elina Lassila, Eija-Liisa Heikka and Satu Nätti
| Year of publication: |
2023
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|---|---|
| Authors: | Lassila, Elina ; Heikka, Eija-Liisa ; Nätti, Satu |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 13, p. 63-73
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| Subject: | Business-to-business | Pre-purchase customer journey | Professional service firms | Prospect | Value co-creation | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-12-2021-0552 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014472654