More is not always better : the impact of value co-creation fit on B2B and B2C customer satisfaction
David M. Gligor, Michael J. Maloni
| Year of publication: |
2022
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|---|---|
| Authors: | Gligor, David M. ; Maloni, Michael J. |
| Published in: |
Journal of business logistics. - Hoboken, NJ [u.a.] : Wiley-Blackwell, ISSN 2158-1592, ZDB-ID 2068494-0. - Vol. 43.2022, 2, p. 209-237
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| Subject: | co-production | customer expertise | customer satisfaction | process enjoyment | service-dominant logic | value co-creation | value-in-use | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Dienstleistungsqualität | Service quality | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jbl.12278 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013347430