More is not always better : the impact of value co-creation fit on B2B and B2C customer satisfaction

David M. Gligor, Michael J. Maloni

Year of publication:	2022
Authors:	Gligor, David M. ; Maloni, Michael J.
Subject:	co-production \| customer expertise \| customer satisfaction \| process enjoyment \| service-dominant logic \| value co-creation \| value-in-use \| Kundenzufriedenheit \| Customer satisfaction \| Kundenintegration \| Customer integration \| Service-Dominant Logic \| Service-dominant logic \| Lieferantenmanagement \| Supplier relationship management \| Kundenwert \| Customer value \| Beziehungsmarketing \| Relationship marketing \| Betriebliche Wertschöpfung \| Value creation \| Dienstleistungsqualität \| Service quality \| B-to-B-Marketing \| Business-to-business marketing \| Konsumentenverhalten \| Consumer behaviour

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1111/jbl.12278 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013347430