Stimulating customer participation behaviour and boosting value co-creation in hotels
Year of publication: |
2024
|
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Authors: | Sadighha, Jinous ; Pinto, Patrícia ; Guerreiro, Manuela ; Campos, Ana Cláudia |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 119.2024, Art.-No. 103733, p. 1-10
|
Subject: | Co-production | Customer co-creation perception | Customer participation behaviour | DART activities | Value co-creation | Value-in-use | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Hotellerie | Hotel industry | Dienstleistungsqualität | Service quality | Service-Dominant Logic | Service-dominant logic |
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