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Kundenintegration
Consumer behaviour
12
Konsumentenverhalten
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Beziehungsmarketing
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Relationship marketing
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Nachhaltige Entwicklung
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Sustainability
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Stakeholder
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Egypt
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Involvement-commitment theory
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Kundenzufriedenheit
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Luxor
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Neuromarketing
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Alhothali, Ghada Talat
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Dean, Alison
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Elgammal, Islam
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Ladeira, Wagner Junior
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Nair, Sumesh
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Palamidovska-Sterjadovska, Nikolina
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service theory and practice : JSTP
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ECONIS (ZBW)
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The evolution of customer engagement in the digital era for business : a review and future research agenda
Rasul, Tareq Faizur
;
Nair, Sumesh
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10015048083
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Enhancing service-for-service benefits : potential opportunity or pipe dream?
Dean, Alison
;
Alhothali, Ghada Talat
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 187-212
Persistent link: https://www.econbiz.de/10011602747
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