The evolution of customer engagement in the digital era for business : a review and future research agenda
Tareq Rasul, Sumesh Nair, Nikolina Palamidovska-Sterjadovska, Wagner Junior Ladeira, Fernando de Oliveira Santini and Islam Elgammal
| Year of publication: |
2024
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|---|---|
| Authors: | Rasul, Tareq Faizur ; Nair, Sumesh ; Palamidovska-Sterjadovska, Nikolina ; Ladeira, Wagner Junior ; Santini, Fernando de Oliveira ; Elgammal, Islam |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 34.2024, 3, p. 325-348
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| Subject: | bibliographic coupling | bibliometric analysis | Customer engagement | digital era | research directions | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics | Digitalisierung | Digitization | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2023.2275798 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015048083