Narrow search
Showing 1 - 5 of 5
Cover Image
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet; O'Brien, Ingrid M.; Ouschan, Robyn; … - In: Industrial marketing management : the international … 105 (2022), pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Cover Image
Online support for vulnerable consumers : a safe place?
Parkinson, Joy; Schuster, Lisa; Mulcahy, Rory; … - In: The journal of services marketing 31 (2017) 4/5, pp. 412-422
Persistent link: https://www.econbiz.de/10011742725
Cover Image
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Marketing intelligence & planning 40 (2022) 7, pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Cover Image
Co-creating and evaluating social marketing programs : a living lab approach
Saleme, Pamela; Dietrich, Timo; Pang, Bo; Parkinson, Joy - In: Journal of social marketing : JSOCM 13 (2023) 3, pp. 399-418
Persistent link: https://www.econbiz.de/10014311990
Cover Image
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209657