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~subject:"Kundenmanagement"
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Kundenmanagement
Relationship marketing
13
Beziehungsmarketing
11
Key account management
7
Key-Account-Management
7
Consumer behaviour
6
Selling
6
Verkauf
6
Business ethics
5
Lieferantenmanagement
5
Supplier relationship management
5
Unternehmensethik
5
Brands
4
Fair trade
4
Fairer Handel
4
Salespeople
4
Supply chain
4
Verkaufspersonal
4
Bank
3
Brand management
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Konsumentenverhalten
3
Lieferkette
3
Nigeria
3
United Kingdom
3
2002-2006
2
Action research
2
Advertising
2
Arbeitsverhalten
2
Beziehungsmanagement
2
Brand
2
Consumer marketing
2
Customer satisfaction
2
Customer value
2
Customers
2
Erfolgsfaktor
2
Firm performance
2
Führungskräfte
2
Grocery industry
2
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Type of publication
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Book / Working Paper
3
Language
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English
3
Author
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Knox, Simon
3
Maklan, Stan
1
Ryals, Clyde DeLoache
1
Source
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USB Cologne (EcoSocSci)
2
ECONIS (ZBW)
1
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The Business Case for Customer Relationship Management
Ryals, Clyde DeLoache
;
Maklan, Stan
;
Knox, Simon
Persistent link: https://www.econbiz.de/10004557727
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2
Customer relationship management : perspectives from the marketplace
Knox, Simon
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10004661749
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3
Customer relationship management : perspectives from the marketplace
Knox, Simon
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001679769
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