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~subject:"Kundenservice"
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Kundenservice
Consumer behaviour
18
Konsumentenverhalten
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Beziehungsmarketing
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Relationship marketing
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Brand
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Beschwerdemanagement
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Brand management
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Complaint management
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Customer satisfaction
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Kundenzufriedenheit
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Markenartikel
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Markenführung
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Brand image
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Dienstleistungsqualität
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Experiment
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Markenimage
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Service quality
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B-to-B-Marketing
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Business-to-business marketing
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Marketing management
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Marketingmanagement
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Social web
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Leistungsentgelt
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Performance pay
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Average-sized models
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Customer forgiveness
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Developing countries
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Dienstleistungssektor
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Economic growth
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Wang, Kai-yu
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Chih, Wen-Hai
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Chih, Wen-hai
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Honora, Andreawan
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Hsu, Li-chun
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Liang, Minli
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Peracchio, Laura A.
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Journal of business research : JBR
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Journal of retailing and consumer services
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Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
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Retaining customers after service failure recoveries : a contingency model
Wang, Kai-yu
;
Hsu, Li-chun
;
Chih, Wen-hai
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
4
,
pp. 318-338
Persistent link: https://www.econbiz.de/10010389695
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2
Strategies to offset dissatisfactory product performance : the role of post-purchase marketing
Wang, Kai-yu
;
Liang, Minli
;
Peracchio, Laura A.
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 809-815
Persistent link: https://www.econbiz.de/10009229006
Saved in:
3
Managing social media recovery : the important role of service recovery transparency in retaining customers
Honora, Andreawan
;
Chih, Wen-Hai
;
Wang, Kai-Yu
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209548
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