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How Royal Caribbean navigates stormy seas : a customer value analysis
Weinstein, Art; Bishard, Autumn; Flack, Rebecca; … - In: Journal of creating value 8 (2022) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10014581000
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An den Kundenpotenzialen ausgerichtetes Vertriebs-Controlling
Eichelmann, Thomas; Duderstadt, Stefan - In: Wertmanagement in Banken : Festschrift zum 65. …, (pp. 3-29). 2005
Persistent link: https://www.econbiz.de/10002777317
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Customer Relationship Management (CRM) : Anwendung im Privatkundengeschäft einer deutschen Großbank
Schimanski, Marko - 2004
Persistent link: https://www.econbiz.de/10001916085
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Critical Analysis of 'Profitable Customer Management : Reducing Costs by Influencing Customer Behaviour' (Persson, 2013)
Groh, Maximilian - 2016
A review and critique of the article by Persson from a Theory of Knowledge Management (TKM) perspective. The study examines not only cost containment measures, but takes a view on behavioural management as well. An overview of TKM is provided. TKM is then linked to the article’s three theories...
Persistent link: https://www.econbiz.de/10014124231
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Investigating the effect of ESG on retail banks' customer equity
Chow, Matthew Yau Choi; Ho, Shirie Pui Shan - In: Journal of financial services marketing 29 (2024) 4, pp. 1330-1344
Persistent link: https://www.econbiz.de/10015192532
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Customer relationship management processes in retail banking : best practice and business value evaluation
Berger, Sven C.; Gensler, Sonja; Skiera, Bernd; Wiesel, … - In: Strukturwandel der Wertschöpfung im Bankgeschäft, (pp. 65-86). 2009
Persistent link: https://www.econbiz.de/10003903326
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Diagnosing the impact of patronage concentration and cross-buying in retail banking
Sajtos, Laszlo; Kreis, Henning - In: Journal of business market management : jbm 4 (2010) 3, pp. 151-165
Persistent link: https://www.econbiz.de/10008668819
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Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
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Social value in retail banking
Roig, Juan Carlos Fandos; Guillén, Marta Estrada; … - In: The international journal of bank marketing : IJBM 31 (2013) 5, pp. 348-367
Persistent link: https://www.econbiz.de/10009787622