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The value of long-term co-innovation relationships : experiential approach

Lehtimäki, Tuula; Komulainen, Hanna; Oinonen, Minna; … - In: International journal of business innovation and research 16 (2018) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10011955795

Three strategies for customer value assessment in business markets

Keränen, Joona; Jalkala, Anne - In: Management decision : MD 52 (2014) 1, pp. 79-100

Purpose: The strategies to assess potential and realized customer value have received surprisingly little attention in management literature. The purpose of this paper is to examine potential customer value assessment strategies for business-to-business (B2B) firms and their special...

Persistent link: https://www.econbiz.de/10010259548

Towards a framework of customer value assessment in B2B markets : an exploratory study

Keränen, Joona; Jalkala, Anne - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1307-1317

Persistent link: https://www.econbiz.de/10010227751

Sustainable value propositions : framework and implications for technology suppliers

Patala, Samuli; Jalkala, Anne; Keränen, Joona; … - In: Industrial marketing management : the international … 59 (2016), pp. 144-156

Persistent link: https://www.econbiz.de/10011622894

Analyzing systemic customer value in scalable business service

Pynnönen, Mikko; Hallikas, Jukka; Ritala, Paavo; … - In: The service industries journal 34 (2014) 14, pp. 1154-1166

Persistent link: https://www.econbiz.de/10010412904

The new meaning of customer value : a systemic perspective

Pynnönen, Mikko; Ritala, Paavo; Hallikas, Jukka - In: Journal of business strategy 32 (2011) 1, pp. 51-57

Persistent link: https://www.econbiz.de/10008857555

Value co-destruction in hotel services : exploring the misalignment of cognitive scripts among customers and providers

Järvi, Henna; Keränen, Joona; Ritala, Paavo; Vilko, Jyri - In: Tourism management : research, policies, practice 77 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012152098

Managing customer-driven business model innovation

Pynnönen, Mikko; Hallikas, Jukka; Ritala, Paavo - In: International journal of innovation management 16 (2012) 4, pp. 1-18

Persistent link: https://www.econbiz.de/10009613158

Selling and monetizing data in B2B markets : four data-driven value propositions

Ritala, Paavo; Keränen, Joona; Fishburn, Jessica; … - In: Technovation : an international journal of technical … 130 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10014492072