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The results from the lifetime value and customer equity modeling competition
Malthouse, Edward C. - In: Journal of interactive marketing : a quarterly … 23 (2009) 3, pp. 272-275
Persistent link: https://www.econbiz.de/10003873451
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Value fusion : the blending of consumer and firm value in the distinct context of mobile technologies and social media
Larivière, Bart; Joosten, Herm; Malthouse, Edward C.; … - In: Journal of service management 24 (2013) 3, pp. 268-293
Persistent link: https://www.econbiz.de/10009765057
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Customer lifetime value : empirical generalizations and some conceptual questions
Blattberg, Robert C.; Malthouse, Edward C.; Neslin, Scott A. - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10003847133
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Keep it, shave it, cut it : a closer look into consumers’ video viewing behavior
Fudurić, Morana; Malthouse, Edward C.; Viswanathan, Vijay - In: Business horizons 61 (2018) 1, pp. 85-93
Persistent link: https://www.econbiz.de/10011808975
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Integrating the customer equity and brand equity approaches to the financial value of marketing
Calder, Bobby J.; Malthouse, Edward C.; Omatoi, Joe - 2025
Persistent link: https://www.econbiz.de/10015371475
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Optimising customer equity through engagement
Zhou, Yayu; Malthouse, Edward C.; Nelson, Barry L. - In: Journal of the Operational Research Society 76 (2025) 1, pp. 61-72
Persistent link: https://www.econbiz.de/10015188931