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Consumers' captive service experiences : it's you and me

Rayburn, Steven W. - In: The service industries journal 35 (2015) 15/16, pp. 806-825

Persistent link: https://www.econbiz.de/10011416846

Service quality and acculturation : advancing immigrant healthcare utilization

Davis, Kathryn Simons; Mohan, Mayoor; Rayburn, Steven W. - In: The journal of services marketing 31 (2017) 4/5, pp. 362-372

Persistent link: https://www.econbiz.de/10011742696

Transformative service research and service design : synergistic effects in healthcare

Anderson, Sidney; Alkire, Linda; Rayburn, Steven W. - In: The service industries journal 38 (2018) 1/2, pp. 99-113

Persistent link: https://www.econbiz.de/10011848039

Development and validation of a service captivity scale

Rayburn, Steven W.; Makarem, Suzanne C.; Mohan, Mayoor; … - In: Journal of service research 27 (2024) 3, pp. 414-431

Persistent link: https://www.econbiz.de/10014580520

Linking cause-related marketing to sales force responses and performance in a direct selling context

Larson, Brian V.; Flaherty, Karen E.; Zablah, Alex R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 271-277

Persistent link: https://www.econbiz.de/10003725657

Linking Cause-Related Marketing to Sales Force Responses and Performance in a Direct Selling Context

Larson, Brian V.; Flaherty, Karen E.; Zablah, Alex R.; … - 2011

The influence of a firm’s cause-related marketing efforts on sales representative attitudes and behavioral performance is investigated. Results from a field study indicate that the influence of a representative’s construed customer attitude toward the cause campaign on selling behavioral...

Persistent link: https://www.econbiz.de/10014185786