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~subject:"Lateinamerika"
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Lateinamerika
Franchising
11
Spain
6
Spanien
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Transaction costs
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Transaktionskosten
6
International market entry
5
Internationaler Markteintritt
5
Latin America
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Corporate Social Responsibility
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Corporate social responsibility
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Emerging economies
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Multinationales Unternehmen
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Schwellenländer
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Sports marketing
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Transnational corporation
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Auslandsinvestition
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Brand love
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Brand management
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Business strategy
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CSR
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Consumer behaviour
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Dienstleistungssektor
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Entrepreneurship
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Foreign investment
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Globalisierung
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Globalization
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Internationalization
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Konsumentenverhalten
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Markenführung
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Market choice
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Mobile marketing
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Online marketing
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Service industry
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Sportmarketing
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Stakeholder
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Strategic management
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Strategic marketing
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Strategisches Management
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foreign entry mode choice
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Baena, Verónica
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Cerviño, Julio
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
2
Management research review
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ECONIS (ZBW)
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Insights on international franchising : entry mode decision
Baena, Verónica
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10009771561
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2
European franchise expansion into Latin America : evidence from the Spanish franchise system
Baena, Verónica
- In:
Management research review
38
(
2015
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011384513
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3
International franchising decision-making : a model for country choice
Baena, Verónica
;
Cerviño, Julio
- In:
Latin American business review : journal of the …
15
(
2014
)
1
,
pp. 13-43
Persistent link: https://www.econbiz.de/10010355273
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