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Macromarketing perspectives from Latin America
Shultz, Clifford J.; Pels, Jaqueline; Barrios Fajardo, … - In: Journal of macromarketing 44 (2024) 3, pp. 690-693
Persistent link: https://www.econbiz.de/10015165328
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Special Issue: strategic management in Latin America : facing volatile, uncertain, complex and ambiguous contexts
Pels, Jaqueline (ed.); Rodriguez, Carlos Adrian (ed.) - 2024
Persistent link: https://www.econbiz.de/10015045603
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Guest editorial: special issue introduction: strategic management in Latin America : exploring a VUCA context within a change of era
Pels, Jaqueline; Rodriguez, Carlos Adrian - In: Management research : the journal of the Iberoamerican … 22 (2024) 2, pp. 105-112
Persistent link: https://www.econbiz.de/10015046043