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"This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners." - Donald K. Wright, College of Communication, Boston University, USA "This book provides a compelling case that effective communication for an organization is as much about the...
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This chapter builds on status as sociological ordering and introduces the relevance of high status for organisations and their strategic communication. It offers new insights into organisational leadership perceptions from a stakeholder perspective. A neo-institutional framework is combined with...
Persistent link: https://www.econbiz.de/10015364436
Purpose The question of whether and how communication departments contribute to organizational value creation has rarely been addressed in research. Such evidence is crucial, however, as communications compete internally with other functions (e.g. marketing and human resources (HR)) for budgets...
Persistent link: https://www.econbiz.de/10015349416