About the Guest Editor G. Tomas M. Hult is Director of the InternationalBusiness Center (e-mail: hult@msu.edu; www.globaledge.org) andAssociate Professor of Marketing and Supply Chain Management in the EliBroad Graduate School of Management at Michigan State University

Research on market orientation and organizational learning addresses how organizations adapt to their environments and develop competitive advantage. A significant void exists in current models of market orientation because none of the frameworks incorporates constructs related to innovation....