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This study contains a repetition of the data analysis part of a research conducted on building the trust of generation Y customers in B2C websites. In this base study, since the samples size was a limitation of the study, analyses were conducted again by using CB-SEM and PLS-SEM methods...
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An Introduction to Structural Equation Modeling -- Introduction to R and RStudio -- Introduction to SEMinR -- Evaluation of Reflective Measurement Models -- Evaluation of Formative Measurement Models -- Evaluation of the Structural Model -- Mediation Analysis -- Moderation Analysis.
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