This study is an attempt to quantify consumers' perceptions in support of Genetically Modified (GM) products in the US. Specifically, the study is intended to analyze and compare the effects of consumers' socioeconomic characteristics and their expressed value judgments on their intensity of...

Using data from a national survey, this study analyzes US consumers' acceptance of genetically modified foods that provide additional nutritional benefits. Using an ordered probit model, this study examines the relation between the willingness to consume genetically modified foods and consumers'...