The objective of this article is to identify the distinguishing socio-demographic and psychographic features of convinced sustainable consumers in contrast to convinced conventional consumers. Furthermore, it contributes to the sparse literature about tea consumption. This study is based on data...

Today’s global food production and consumption often stand in sharp contrast to the objectives of sustainable development. Sustainable food products, characterised by higher environmental or ethical standards than conventional equivalents, are therefore an essential mean of addressing this...

There is growing evidence that the current agri-food system is not sustainable, because major environmental and ethical issues challenge the global development. Against this complex background it becomes clear, that sustainable food is a global issue, relevant for individual consumers as well as...